Joan De Souza


Joan De Souza has 20 years managerial experience as the Customer Service Manager at the Los Angeles Times, managing and leading more than 200 staff. She was a decision-maker responsible for implementing a firm wide circulation system, which became the central hub of the subscription and delivery process. She was also responsible for implementing such projects as the home delivery customer service at La Opinion. Currently she is the founder of a local business support group, Business4Business, which assists businesses to continuously succeed. Joan is extensively involved with her community. She served on the Executive Board of directors for the Pasadena Chamber of Commerce in which she was the Vice Chair of Membership. Joan is the Pasadena Chamber of Commerce Lead Ambassador, the Fundraising Director of the Pasadena Quarterbacks Club, Board member of the Foundation for Living Beauty, Community Engagement Specialist for The First Tee Pasadena, Co-Chair Special Needs Ministry at St. Philip the Apostle Church, former member of the Board of Directors Rosemary Children’s Services, Volunteer Coordinator Special Olympics World Games Los Angeles 2015 and former member of Business Networking International. Joan was born in Lawrence, MA and raised in Northern California. She graduated from San Diego State University with a degree in Social Sciences.

Board of Directors:
CL Keedy, President
Retired Financial Advisor
Past President of Tournament of Roses

Bob Baderian, Treasurer
Executive Director and Co-Founder 
First Tee, Greater Pasadena

Nancy Davidson, Secretary
Executive Director
The Foundation for Living Beauty

Laurie Wheeler, Board Member
South Pasadena Chamber of Commerce
Vic Kerasimian, Board Member
Aire Serv, Pasadena

 B4B Hot Seat Sessions 


January 26
February 23
March 23
April 27
May 25
June 22
July 27
August 24
September 28
October 26
November 16
December 14

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